Selling Your Boston Home: The Basics

REALTORĀ®’s goals are commonly aligned with those of their clients. When representing a seller, their goal is to sell the client’s home fast and at a great price. Their marketing efforts effect not only their business, but the satisfaction of their clients. Our goal as your agent is to get your home on as many advertising and marketing platforms as possible so that your house can be seen by as many buyers as possible.

How should my home be advertised?

Advertising and promotion is key to a quick and smooth home sale. Your home should be listed through a Multiple Listing Service (MLS) to ensure its visibility to buyers. 95% of buyers search online during their home buying process. With that being said, properties should be seen on every online real estate platform available. Check out our Innovative Online Marketing page under our Seller section to learn how we can maximize your home’s visibility through our unique online marketing efforts.

“For Sale” signs are still a major factor in the sale of a home. Most people move within 5 miles of their current home, so “For Sale” signs are very important to grab the attention of these buyers.

Showings and Open Houses

Showings and open houses in the Greater Boston area are very important and sensitive when it comes to the selling process. Your goal as a seller is to make your home look as clean, bright, valuable, and welcoming as possible. Typically the seller is asked to leave their home during a showing to make buyers feel more comfortable in the home.

Here are some quick tips to showing your home:

  • A fresh coat of paint can go a long way.
  • Clean or replace dirty or worn carpets.
  • Open all curtains and blinds.
  • Turn on all lights.
  • Clear all clutter.
  • Clear all countertops.
  • Wash and put away any dirty dishes.
  • Set the dining room or kitchen table if you have particularly nice linen or china.
  • Light a candle or bake cookies to bring in a homey smell.
  • Put on soft music.
  • If it’s a cold winter day, light a fire in your fireplace.
  • Take any laundry out of the washer and dryer.
  • Bring pets with you and make sure you’ve cleaned and deodorized your pet’s area.

How Long Does it Take to Sell a House?

There are many factors that affect the amount of time a house is on the market. Homes spend an average of 90 days on the market. Our goal is to get your home sold a lot quicker than 90 days through our unique online marketing techniques. If your home has been on the market for longer than 90 days, the market is telling you to reconsider your asking price. Your property simply may not be worth your current asking price. It’s your decision to drop the asking price, and this all depends on how badly you need to sell your home. If you are in no rush to sell your home, you could wait and hope for a change in the market. Otherwise, you should consider changing your asking price to attract more buyers.


Looking for a real estate agent in the West Roxbury, MA area? Please do not hesitate to contact the Jack Enright team to help you with your West Roxbury real estate needs! Jack Enright of William Raveis Real Estate in Brookline, MA services the following towns:

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